Marketing Automation

The right message to the right audience at the right time.

Running a successful restaurant, convenience store, or grocery store, you not only become an expert at delighting customers, you also collect a lot of data. With Paytronix’ AI and machine learning, you can make all of that information work for you by delivering personalized, one-to-one marketing campaigns that build loyalty and ring registers.

“We Miss You” offer sent to guests resulted in an annual financial return of 10.9x investment
You can’t manage what you don’t measure.

Accurately measuring impact is the key to optimizing your marketing efforts. Paytronix provides an easy-to-use dashboard that enables you to view your results in real time so you can quickly adapt and advance.

  • Track and measure KPIs including total spend on redemption checks, Eat-Thru Statistics, and cross-product redemption.
  • Target segments, clusters, and individuals with a few clicks.
  • Easily report results to your leadership team.
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Work smarter, not harder.

Paytronix takes the guesswork out of your campaign planning and execution. Our predictive analytics enable you to test offers and promotions against new segments and clusters with complete transparency to identify what works.

  • Fine-tune your campaigns with more than 60 preloaded filters.
  • Precisely measure increases and report ROI.
  • Quantify the total impact on sales for all promotions, including items not part of the campaign.
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"I work closely with our technology consultants and data insights strategists daily to come up with strategies, communications, and messaging so that we can make sure we are providing the most relevant messages and offers to our customers.”

Michael Caldwell | Loyalty Manger for Yesway
Email, text, push – oh, my!

What’s the best way to reach your customers? Well, it depends on the customer. Some respond to email messages while others like text messages and still others prefer push notifications. The point is you need a flexible tool that provides lots of options to test, learn, and optimize your campaigns.

  • Choose from email, push, text, and geofenced messaging.
  • Perform A/B tests on messages, channels, and offers using target and control groups.
  • Get campaign attribution with click-to-load offers activated by customer interaction.
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The opportunity is limited only by your imagination.

Paytronix has the most out-of-the-box features in the industry, helping you stimulate return visits with specific product promotions. The platform is powerful enough to run your national programs and flexible enough to drive your local marketing efforts.

  • Use BOGOs, discounts, and single- and multi-use coupons to drive visits and spend.
  • Create challenges relevant to individuals for true one-to-one marketing.
  • Build local campaigns from demographic and geographic data.
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Get your viral loop spinning.

Attracting more subscribers is a proven method for increasing your brand’s impact. The Paytronix platform enables customization of the subscription form to sign up people from today’s most influential social networks.

  • Facilitate registration through your own properties.
  • Process sign-ups from users of Facebook, Instagram, and Twitter.
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Want to learn more about the benefits of marketing automation? Contact us today!
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Insights to boost your gift card sales
Annual Gift Card Sales Report: 2020

Designed to identify the latest trends in restaurant gift card sales and help restaurant marketing executives compare results to others in the industry, use trends for planning inventory, and gain insight into how channel sales contribute to the growth of gift card sales programs.