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Loyalty marketing resources

Access the depths of our loyalty knowledge through this set of articles, case studies, and customer interviews about our experience running the industry’s leading loyalty programs. Gain insights in starting a loyalty program, how to reward and retain customers, and loyalty marketing ideas.

 
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Blog Articles
Checkers & Rally’s sees growth ahead with new loyalty program and mobile app
Chuck Tanowitz
Advance orders are the new reservations on NYE in 2020
Lee Barnes
The 2021 restaurant and c-stores landscape… and the big party in our future
Andrew Robbins
2021 Predictions: The Fusion of Safety and Convenience
Kiera Blessing
The Hallmark of Modern Loyalty? AI to IA℠.
Kiera Blessing
 
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Subscriptions
In this e-book, learn more about the basics of subscriptions, from the key advantages to the types of subscription models to consider.
 
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Annual Gift Card Sales Report: 2020
In this year's report gain insight into both physical and e-gift card sales across quick-service, fast casual and full-service restaurants.
 
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How One QSR Sold 12% More on Black Friday 2020
This Data Brief explores how one QSR managed to sell 12% more in gift cards year-over-year, even during the pandemic.
 
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Convenient Connections: 5 Data-Driven Loyalty Campaigns for C-stores
This e-book explores five loyalty campaigns that leverage data and AI to create unique loyalty experiences for your customers.
 
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Operating During COVID-19 Guidebook
In this e-book, find statistics on the current restaurant landscape, critical guest engagement tools, and three major trends that will shape the future of...
 
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Is Touchless Payment the New Normal?
Touchless payment methods have been on the rise for several years - join this webinar to learn more about how they can be used in...
 
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How Starbucks Stays On Top
For years Starbucks has been at the forefront of loyalty and guest engagement. How do they do it?
 
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How to Maximize Your Loyalty Impact
Learn how to deliver real impact with your CRM and loyalty programs
 
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What's working? Best practices for now -- and in the future
Join Heidi Boucher and Julia Goldstein, two of our data strategists, for this webinar to learn best practices to apply to today's challenges and some...
 
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How Starbucks Uses AI to Enhance the Guest Experience
Learn how one brand is embracing AI to improve the customer experience both on and off-premise.
 
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Summer Gift Card Series: How Did Your 2019 Stack Up?
Before your preparations for holiday gift card season start to ramp up, take a look at your gift card's 2019 performance and see how it...
 
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The Reinvented Roadtrip: How C-Stores Can Adapt
Is this summer the return of the road trip? Join this webinar to learn more about how c-stores can prepare for this year's summer vacations.
 
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Spotlight Series: Revamping Your Program
Changing your loyalty program can reinvigorate your brand, increase revenue, and improve profitability. We're joined by Rachel Klein from J.P. Lick's to learn more...
 
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Delivery Consolidation – What Fewer Aggregators Might Mean for Restaurants
The relationships between restaurants and their delivery partners has been much scrutinized over the past few years, but what could this consolidation mean for these...
 
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Geofencing and more: 3 Tools to Attract More Guests
Labor Day weekend is just around the corner and people will soon be settling into their fall routines. What are some tips and tools...
 
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How to Make Engaging Birthday Rewards a Piece of Cake
Birthday rewards have the power to drive incredible traffic to your stores, but you only get one shot at running a good birthday reward campaign...
 
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Safety at the pump – Contactless, Full-Service, and more
Providing a safe experience both inside the stores and at the pump remains top of mind for many retailers, register for this webinar to learn...
 
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4 Subscription Models to Drive Revenue
Whether they’re offered by restaurants, c-stores, or other brands, subscriptions can be tailored to the needs of your customers and what they want most. Learn...
 
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How to get the most from your email campaigns
The trick is to send the right message, to the right people, at the right time in order to make any communication feel timely and...
 
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Focus on Fresh: How Cumberland Farms is Featuring Food Service
As c-stores continue to place a focus on providing fresh prepared food and compete directly with QSR restaurants, top brands are taking new and interesting...
 
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Operating During COVID-19

Finding success in the COVID-19 "new normal" will require adopting new strategies, implementing new technologies, and embracing change – even after the pandemic subsides. In this e-book, find statistics on the current restaurant landscape, critical guest engagement tools, and three major trends that will shape the future of the restaurant industry. 

 
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