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loyalty marketing resources

Access the depths of our loyalty knowledge through this set of articles, case studies, and customer interviews about our experience running the industry’s leading loyalty programs. Gain insights in starting a loyalty program, how to reward and retain customers, and loyalty marketing ideas.

 
Topics
Blog Articles
Spotlight Series: Brands Spreading Positivity During Difficult Times
Tiana Hendrix
When You’re Ready, We’re Here: Using Gift Cards to Boost Sales
Kiera Blessing
Go Wide and Go Home: Best Practices from the Paytronix Community
Chuck Tanowitz
Rapid Launch Order and Delivery Helps a Ruth’s Chris Franchise Keep the Kitchens Open 
Chuck Tanowitz
Rapid Launch for Order and Delivery
Chuck Tanowitz
 
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How Starbucks Stays On Top
For years Starbucks has been at the forefront of loyalty and guest engagement. How do they do it?
 
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How to Maximize Your Loyalty Impact
Learn how to deliver real impact with your CRM and loyalty programs
 
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How Starbucks Uses AI to Enhance the Guest Experience
Learn how one brand is embracing AI to improve the customer experience both on and off-premise.
 
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Spotlight Series: Revamping Your Program
Changing your loyalty program can reinvigorate your brand, increase revenue, and improve profitability. We're joined by Rachel Klein from J.P. Lick's to learn more...
 
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How to Boost Off-Premise Beverage Sales with Alcohol Delivery
Learn more about how to provide your guests with the complete on-premise experience from the comfort of their homes with alcohol delivery.
 
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Annual Gift Card Sales Report: 2019
The restaurant service types included in the data set are multiunit quick-service, fast-casual, casual dining, and fine dining. This report provides a comparison of sales...
 
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Convenience Is the New Currency
Focusing on convenience can be the difference between a brand that thrives and one that doesn’t survive. The goal of this e-book is to offer...
 
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Annual Gift Card Sales Report: 2018
The restaurant service types included in the data set are multiunit quick-service, fast-casual, casual dining, and fine dining. This report provides a comparison of sales...
 
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A Guide to Maximizing Loyalty Impact
Inside this ebook, we’ve shared lessons learned in implementing and testing programs over the past 15 years.
 
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Choosing a Loyalty Program That’s Right for You
Read about tiered loyalty programs and the different layers that are involved.
 
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Lifecycle of a loyalty program
Loyalty programs go through many stages from launch, to engagement, to analyzing results. This infographic takes you through each stage and provides details to make...
 
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Captain D’s Increases Spend and Frequency 17% with Text-to-JoinSM Program Enrollment
Learn how Paytronix got Captain D’s loyalty up and running quickly to increase spend and frequency, beginning with a powerful new ‘Text-to-Join’ feature that boosted...
 
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The Secrets to Club Program Success
Explore what makes club programs popular with customers and businesses. Learn four key strategies for maximizing profitability and find out next steps for optimizing your...
 
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What Guests Really Think of Your Menu
This brief focuses on a crucial component of your restaurant's overall success strategy - menu engineering. Here you'll discover how you should think about your...
 
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How does your loyalty program stack up?
Learn how your program rates against the best in the biz—plus get tips about how to improve it. Paytronix has been providing loyalty solutions and...
 
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Forward Corp. Delivers More Value to Customers & Brand with Paytronix-Powered Rewards Program.
Launched in 2006, the original Forward Rewards Program required customers to identify themselves via a key fob and time-consuming manual entry of registration forms.
 
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Target Low-Frequency Guests. Here's Why.
Low-frequency guests are a necessity for your program to reach critical mass. In this paper you'll learn how to build your program around this particular...
 
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How To Manage Your Club Programs
Club programs are the status quo, but are they helping or hurting your brand?
 
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Essential Building Blocks of Convenience Store Reward Programs
This white paper outlines the essential elements of a successful rewards program. It also delves into more advanced tactics, including layering promotions and leveraging vendor...
 
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Discover the Proverbial Gold Mine After the Fourth Visit
Learn why loyalty doesn't start until the fourth visit.
 
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How to Master the Digital Ordering Channel
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The order-and-delivery industry continues to grow rapidly, with sales projections soaring north of $28 billion by 2023.

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