restaurant loyalty programs

More than 350 quick service restaurants and full service restaurants are using Paytronix loyalty programs to create highly valuable, long lasting customer relationships that drive increased AUV.

From reward programs and email marketing to data analytics and gift card programs, Paytronix gives restaurants the power to leverage customer behavior to deliver exceptional guest experiences and drive more sales.

“The Pizza Dough mobile app is the centerpiece of the CPK marketing program. The fact that 80% of our market is on the phone says a lot about where our audience is and where we need to be. We ID in store without cards, which includes member name and telephone number entered into the POS, or a guest can check in with the mobile app. So it’s all card-free.”

ASHLEY CERAOLO, VICE PRESIDENT OF MARKETING
CALIFORNIA PIZZA KITCHEN
“Our loyalty program, My Panera, continues to be a significant competitive advantage. We now operate what we understand to be the largest loyalty program in the restaurant industry, with more than 22 million members and about 50% of company transactions occurring on My Panera cards. More importantly, My Panera allows us to profitably grow specific day parts, products, and channels, such as rapid pickup and delivery, by leveraging our database with microtargeting techniques to increase awareness and drive incremental transaction.”

DREW MADSEN, PRESIDENT
EARNINGS CALL APRIL 27TH 2016
“We chose Paytronix because they really stood out to us amongst their competitors in bringing not just expertise, but restaurant expertise. Our goal is to gain a better insight on our consumers down to the individual level so we can create behavior-based segments. Paytronix helps us do that.”

KEITH CANSECO, SENIOR MANAGER OF MARKETING
CAPTAIN D’S SEAFOOD KITCHEN
“We had to quickly find a new gift card processor. As large as we are, that was going to be a daunting task. We did a lot of diligence, and we kept coming back to Paytronix. We liked what they told us, and everything they preached to us, they’ve upheld.”

JEFF HOOD, FINANCIAL PROJECTS DIRECTOR
ZAXBY’S FRANCHISING LLC
"Before Paytronix, Peet’s was guessing at offers and had minimal insight into its loyalty program performance. With Paytronix, Peet’s tests and measures everything with control groups, and we talk with our team about how best to structure offers. We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior."

LISA REGELMAN, DIRECTOR OF LOYALTY
PEET'S COFFEE

Fast, Reliable Restaurant Technology

The technology that handles every transaction between your brand and your guests – both the point of sale and online ordering systems – is at the heart of your guests’ engagement with your brand. We’re invested in ensuring that our integrations deliver a reliable and rewarding real-time experience for every guest. With each purchase that your guests make, your brand quickly learns about their behavior and can leverage insights to win more visits and spending.

All

POS Business Partner

Online Ordering Provider

Mobile Payment Provider

Other Cool Partners

Restaurant Solutions

You wear a million hats – we get that. Our solution set has helped restaurants solve some of their most critical marketing challenges. Here are a few you can relate to:

Relationship Marketing Relationship Marketing

Today’s guests seek relationships with their favorite brands. That’s where we come in.

Grow Guest Relationships
Retain Guest Relationships
Send Relevant Messages
Win Guests Back
Motivate Frequent Visits
Acquire New Guests
Recover Guest Relationships
Digitize a Birthday Program
Survey Guests
Segment Guests
Make Beer Tour Recommendations

You Guys Get Me

Traffic Building Traffic Building

We’re not a crystal ball, but we can help you conjure and predict future sales. Here’s how.

Create Promotions
Send Email Messages
Design a New Program
Motivate Day-Part Trial
Compel Menu Item Trial

You Guys Get Me

Mobile and Social Marketing Mobile and Social Marketing

All eyeballs are on smartphones. Be relevant and engage your guests where they spend oodles of time.

Reach Guests on Mobile Devices
Reward Guests for Referring Friends
Manage Community and Philanthropic Giving
Promote Local Events

You Guys Get Me

Employee Programs Employee Programs

Your servers can make or break your relationship with your guests. Treat them accordingly.

Reward Servers for Performance
Detect Server Theft
Automate an Employee Dining Program

You Guys Get Me

Extending Your Brand’s Reach Extending Your Brand’s Reach

You’ve thought of a million ways to get your brand in the hands of people around you. Let’s make it billions - bring it on.

Sell Physical and Virtual Gift Card
Establish a Concierge Program
Track Trade Programs

You Guys Get Me

Amplifying Your Corporate Voice Amplifying Your Corporate Voice

Data tells a fantastic story. We’ll help you get the ‘street cred’ you deserve.

Prepare for Franchisee and Board Meetings
Compare Results to Industry Benchmarks
Answer the Question, “Would these guest have come in anyway?”

You Guys Get Me

Making Informed Decisions Making Informed Decisions

Your gut instinct is great – but having the right data on hand makes for fewer sleepless nights.

Uncover Purchase Trends
Prune Menu Items
Test Offers
Test LTO Items

You Guys Get Me

Working with Your Finance Team Working with Your Finance Team

Accuracy counts in our business. For that your finance team will be eternally grateful.

Report Gift Card Liability
Track Gift Card Discounts
Report on Reward and Offer Liability

You Guys Get Me

Today’s guests seek relationships with their favorite brands. That’s where we come in.

You Guys Get Me

We’re not a crystal ball, but we can help you conjure and predict future sales. Here’s how.

Create Promotions
Send Email Messages
Design a New Program
Motivate Day-Part Trial
Compel Menu Item Trial

You Guys Get Me

All eyeballs are on smartphones. Be relevant and engage your guests where they spend oodles of time.

Reach Guests on Mobile Devices
Reward Guests for Referring Friends
Manage Community and Philanthropic Giving
Promote Local Events

You Guys Get Me

Your servers can make or break your relationship with your guests. Treat them accordingly.

Reward Servers for Performance
Detect Server Theft
Automate an Employee Dining Program

You Guys Get Me

You’ve thought of a million ways to get your brand in the hands of people around you. Let’s make it billions - bring it on.

Sell Physical and Virtual Gift Card
Establish a Concierge Program
Track Trade Programs

You Guys Get Me

Data tells a fantastic story. We’ll help you get the ‘street cred’ you deserve.

Prepare for Franchisee and Board Meetings
Compare Results to Industry Benchmarks
Answer the Question, “Would these guest have come in anyway?”

You Guys Get Me

Your gut instinct is great – but having the right data on hand makes for fewer sleepless nights.

Uncover Purchase Trends
Prune Menu Items
Test Offers
Test LTO Items

You Guys Get Me

Accuracy counts in our business. For that your finance team will be eternally grateful.

Report Gift Card Liability
Track Gift Card Discounts
Report on Reward and Offer Liability

You Guys Get Me

Everything we do, whether it’s continuously inventing new features or analyzing data to elicit actionable insight, is centered on the fundamental goal of creating loyal guest behavior.

Peet’s Coffee Brews Up 350% Increase in Members with Relaunch of Peetnik Rewards on Paytronix Platform

With a focus on the guest, cashier, and marketer, Peet’s opted for Paytronix’s robust, fault-proof SaaS platform because it can scale with Peet’s business and...

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A Guide to Maximizing Loyalty Impact

Inside this ebook, we’ve shared lessons learned in implementing and testing programs over the past 15 years.

Download Free Ebook

California Pizza Kitchen’s Mobile Rewards Program Delivers 18% Lift in Incremental Visit Rate

The CPK marketing team wanted to improve the results of its promotions by delivering messages when recipients were likely to be making the where-to-dine decision,...

Read Case Study

Target Low-Frequency Guests. Here's Why.

Low-frequency guests are a necessity for your program to reach critical mass. In this paper you'll learn how to build your program around this particular...

Download Research Brief