Restaurant loyalty programs

“The Pizza Dough mobile app is the centerpiece of the CPK marketing program. The fact that 80% of our market is on the phone says a lot about where our audience is and where we need to be. We ID in store without cards, which includes member name and telephone number entered into the POS, or a guest can check in with the mobile app. So it’s all card-free.”

Ashley Ceraolo
vice President of Marketing California Pizza Kitchen

“Our loyalty program, My Panera, continues to be a significant competitive advantage. We now operate what we understand to be the largest loyalty program in the restaurant industry, with more than 22 million members and about 50% of company transactions occurring on My Panera cards. More importantly, My Panera allows us to profitably grow specific day parts, products, and channels, such as rapid pickup and delivery, by leveraging our database with microtargeting techniques to increase awareness and drive incremental transaction.”

Drew Madsen
President Earnings Call April 27th 2016

“We chose Paytronix because they really stood out to us amongst their competitors in bringing not just expertise, but restaurant expertise. Our goal is to gain a better insight on our consumers down to the individual level so we can create behavior-based segments. Paytronix helps us do that.”

Keith Canseco
Senior Manager of Marketing Captain D’s Seafood Kitchen

“We had to quickly find a new gift card processor. As large as we are, that was going to be a daunting task. We did a lot of diligence, and we kept coming back to Paytronix. We liked what they told us, and everything they preached to us, they’ve upheld.”

Jeff Hood
Financial Projects Director Zaxby’s Franchising LLC

"Before Paytronix, Peet’s was guessing at offers and had minimal insight into its loyalty program performance. With Paytronix, Peet’s tests and measures everything with control groups, and we talk with our team about how best to structure offers. We can see how frequently a customer comes in and what they like to buy, and target campaigns in a more one-to-one manner, based on their lifecycle stage and behavior."

Lisa Regelman
Director of Loyalty Peet's Coffee