Press Releases

Data shows a return to pre-pandemic numbers, but with some caveats. 

Fast-growing New England convenience brand rolls out Loyalty, Order & Delivery and Mobile App

Paytronix analysis suggests that people are looking to get out and celebrate in 2022

Piccadilly Rewards brings fresh-made favorites to your phone with Paytronix

Only 17 percent of U.S. consumers reported using an aggregator to order from their favorite table-service restaurant or quick-service restaurant 

Platform emerges as powerhouse for off-premises ordering and delivery following successful acquisition and integration of Open Dining

The first annual Paytronix Loyalty Report found that most Paytronix loyalty programs consistently boost visits and spend by 18–30% per enrolled member. 

Paytronix published the “Restaurant Readiness Index,” which shows that since March 2020 a digital-first economy has emerged and this has fundamentally changed how restaurants engage with their guests.

Founders and executives from such iconic brands as Smashburger, Panera, and Dutch Bros will take center stage

Brand that brings a hand-crafted kitchen and market to the c-store space wins Loyaltees Award as a Program Launch Leader

Cutting-edge technology powers a new concept that recalls the original Pizzeria Uno in Chicago

Winter holiday sales are expected to be even closer to the 2019 level

KC Hopps has leveraged Paytronix Order & Delivery to open two takeout-only establishments bearing the name Stroud’s Express

Leading Fast-Casual Burger Brand Wins Paytronix Loyaltees Award as a Marketing Innovation Icon

QSR guests showed the biggest growth in usage of loyalty programs

Memorial Day Weekend Saw 74% Boost in Relative Sales over 2020

Hospitality technology industry veteran to lead Paytronix into next growth phase with a focus on international growth and on developing an unparalleled partner ecosystem.

Half of all married parents are using restaurant loyalty programs to gain more value out of their food orders

Delivering on Restaurant Rewards study zeros in on rise of takeout ordering, from restaurant performance to consumer ordering experiences

Restaurant Readiness Index finds that managers underestimate consumer demand for loyalty programs and overestimate interest in self-service kiosks 

Annual Order & Delivery Report: 2021 examines industry trends across the digital ordering landscape

QSRs are clear winners, while FSRs take biggest hit during turbulent year

Restaurants and retailers that have deployed Revel Enterprise® can quickly access the full Paytronix Rewards platform -- which includes loyalty, online ordering/delivery management, and stored value.

Premiere episode features former CEO of Panera Bread Blaine Hurst sitting down with Paytronix CEO Andrew Robbins for a freewheeling discussion about the future of hospitality

2020 Card Sales Fell by 31.8% When Compared to 2019; In-store physical card sales declined least, QSR segment fared best

Pay contact-free, earn free drinks and get special deals with Dutch Rewards

Paytronix and PYMNTS survey found that of vaccinated patrons, 92% say they will continue to use mobile order-ahead, curbside pickup and delivery capabilities that gained traction during the pandemic.

Paytronix announced that Cincinnati-based ice cream and convenience store chain United Dairy Farmers has relaunched U-Drive, a legacy loyalty program now built on the Paytronix rewards platform.

These customers comprise 25% of all restaurant patrons and an outsized share of food aggregator users.

Quick Service, Fast Casual Restaurants Fare Best During Non-Traditional Year

Paytronix & PYMNTS report finds loyalty programs and online ordering to be the two top restaurant spending boosters

As online orders edge up, brand consolidates guest transaction data across in-store and off-premise channels

Turnkey program enables restaurant and c-store brands of all sizes to embrace one of the most successful revenue drivers of ecommerce

Digital menus and orders consolidate to flow seamlessly into POS for kitchen to prepare; Contactless payment provides frictionless experience for guests

Program brings together loyalty and mobile engagement to increase visits and spend

Mobile Offering Enables Guests to Order Multiple Courses, Open Tabs, and Complete Payments with a Single Transaction

Amy Porter, Founder and Executive Chairman of Affinipay, a leading payments technology platform, has been appointed to the Paytronix Board of Directors.

Pop-up grocery, margaritas to go, and ghost kitchen are some of the innovative offerings created to help brands reach their guests

Florida convenience store chain looks to boost its one-to-one marketing programs with the Paytronix loyalty platform

Funding will help company continue to serve restaurant, convenience-store, and grocery industries during COVID-19 crisis as brands innovate around providing new services to generate revenue.

Open to all current Paytronix customers, the Paytronix Loyaltees celebrates those companies that creatively motivate guests to visit retail establishments more frequently

While sales are down slightly, they remain strong over the long-term

Awards recognize innovative customer experience and loyalty programs, showcasing winner success stories and best practices

Integration with POS and online ordering systems streamlines activity, automates accounting and increases sales across all channels

Guest Engagement and Payment Platform roars past 10 billionth transaction, nearly 250 million guests accounts, and 2 billion email and mobile messages per year 

Integration of Zenreach with Paytronix Rewards Platform Doubled Reach of Anthony’s Loyalty Program and Streamlined Customer Relationship Program

Paytronix enables Family Express to integrate third party vendors in one app, delivering a frictionless user experience and becoming the first convenience store to offer native online ordering

PXUX offers a unique networking experience and two days of insightful sessions focused on optimizing the guest journey to enhance customer retention and deliver high impact in the restaurant and c-store industries

HuHot found that overall customers spent a whopping 80 percent more than the cost of the pass during the six months in which its Grill Pass campaign ran

Bruster’s reached a 187 percent ROI through a highly targeted promotion that leveraged customer data and was driven by RFM segmentation, allowing the brand to segment guests by aspects such as visit frequency and average spend per visit

Paytronix Systems, Inc. announced in the run-up to the NRA’s annual trade show the top trends it’s seeing in the restaurant market

FriendShip has won the 2019 Paytronix Loyalty Award for Best Launch

Duchess has won the 2019 Paytronix Loyalty Award for Business Impact

Paytronix announces the acquisition of Open Dining, the leading provider of ordering and delivery for small-to-medium-sized restaurants

New rewards program platform enables popular brand to strategically drive visits.

Report shows that orders made online and paid for online with gift cards have a 6% increase in check size

Rich feature set enables brand to expand loyalty offers and online ordering through mobile app 

More than 100 restaurant and retail brands provide feedback and product direction at interactive conference

Enables restaurant brands to quickly and effectively meet demand for convenient guest services 

New Feature measures online ordering experiences and alerts store managers so that they can intervene quickly to ensure guests order again

Convenience store brand wins Paytronix Loyaltees Marketing Automation Award for Monthly Rewards Challenge

However, the shorter holiday sales season means brands will need strong promotions to ensure strong sales

Caribou Coffee has won the 2019 Paytronix Loyaltees Award for Business Impact

Newton, MA — October 16, 2017 — Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, has become the loyalty and guest engagement platform for TravelCenters of America LLC's Minit Mart stores and an array of branded restaurants. Paytronix expects that the platform will strengthen customers relationships by delivering highly targeted, relevant and timely offers, earned rewards, and messages.

Newton, MA – January 16, 2018 – Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, today announced that nominations have opened for the 2018 Paytronix Loyaltees Awards. The annual awards program identifies and spotlights the successes of customers leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Newton, MA—January 22, 2018—Paytronix Systems, Inc., an innovator in loyalty, rewards, gift, mobile applications, and guest engagement analytics software, has received a $65 million growth equity investment from Great Hill Partners, a leading Boston-based private equity firm focused on investments in high-growth mid-market companies. Founded in 2001 by Andrew Robbins and Matt d’Arbeloff, Paytronix has become the CXM industry leader, serving more than 330 customers and 16,000 store locations generating $18 billion in guest spend. Great Hill’s investment represents the first institutional capital in Paytronix, which has been a high-growth, profitable business for the past 10 years.

Newton, MA – February 5, 2018 – Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced new additions to its sales organization. Eric Israel has been appointed head of global sales, Carl Gern has been named head of global partner sales, and Eddie Ayala is returning to the company as West Coast sales representative for Paytronix.

Newton, MA—February 15, 2018—Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced that HuHot Mongolian Grill has deployed Paytronix scoring to motivate its most unlikely visitors to come in and purchase meals. HuHot is leveraging the Paytronix predictive scoring capability to increase incremental revenue by sending loyalty and promotional offers to only customers who would not otherwise visit without the campaign offer.

Newton, MA— March 6, 2018— Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced that Petr-All Petroleum Consulting Corp. has launched a Paytronix-powered loyalty program for its Express Mart Convenience Stores. The new Around the Clock Rewards program went live in February with a roll-out to all 77 corporate-owned stores.

Newton, MA – April 9, 2018 – Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced the next version of its branded mobile app with native online ordering, a self-service content management system and a new UI/UX. The new and improved features are designed to give brands more control over their mobile experience and to get their mobile apps up and running quickly and cost effectively.

Newton, MA –May 7, 2018 – Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, and Bruster’s Real Ice Cream, with growing legions of fans nationwide, announces the launch of Bruster’s new Sweet Rewards customer loyalty program, across most of its 200 franchised shops in 20 states.

Newton, MA – May 14, 2018 – Paytronix Systems, Inc. today announced that Captain D’s is the winner of its 2018 Paytronix Loyaltees Award for Early Adoption. The seafood restaurant brand more than tripled its registration rates with an innovative new Text-to-Join^SM program that simplifies guest registration.

Newton, MA—February 20, 2018—Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today announced the Apple Pay with Loyalty ID for restaurants is live in the first two fast-casual restaurant locations. The deep integration of Apple Pay with the Paytronix Platform enables marketers to create a convenient guest experience with easy, secure and private mobile payments that also pass along loyalty identification with an NFC tap. 

Newton, MA – May 23, 2018 – Paytronix Systems, Inc., guest experience software for restaurant marketers, today announced that Peet’s Coffee has won the 2018 Paytronix Loyaltee Award for Best Loyalty Restaurant Launch. The Peetnik rewards program grew 350% in just 6 months after the Emeryville, CA-based company relaunched on the Paytronix platform across Peet’s 240+ coffeebar locations.

Allen Cerasani, Leslie Wilson-Lopez and Jesse Marshall bring more than 40 years of restaurant marketing experience

Newton, MA – June 5, 2018 – Paytronix Systems, Inc., an innovator in tools that drive transactions, today announced that new strategists have joined the Paytronix Data Insights team: Allen Cerasani and Leslie Wilson-Lopez. They join strategist and fellow restaurant alum Jesse Marshall. All three come to Paytronix from national brands where they delivered results through marketing strategy and tactics.

Paytronix Loyaltees Award Winner for Marketing Innovation creates ‘Big Game’ campaign that leverages survey, A/B test, and target-and-control features to impact franchisee businesses

Newton, MA – June 7, 2018 – Paytronix Systems, Inc., the real-time guest experience platform, today announced that Kahala Brands has won the 2018 Paytronix Loyaltees Award for Marketing Innovation. The Kahala Brands marketing team deployed the Paytronix survey and target-and-control features in a “Big Game” campaign that demonstrated how effective The Counter’s Counter Points loyalty program can be in driving franchisee businesses.

Newton, MA – June 27, 2018 – Paytronix Systems, Inc., the leading guest engagement platform, today announced the theme for its fourth annual Paytronix User Experience meeting, PXUX 2018, “Change the Game,” which will take place September 12-13, 2018 at the Hotel Commonwealth in Boston. The interactive conference features two days of high-impact programs focused on brand growth.

Newton, MA—July 30, 2018— Paytronix Systems, Inc., an innovator in mobile loyalty and online ordering applications, mobile payment, and digital communication tools, today released a Data Insights research brief that identifies 80 to 90 days as the key average window for winning back lapsed guests. The report explains how “mitigating the impact of lapsed guests can have a high impact on traffic and same-store sales” and outlines key strategies for getting these guests back to drive incremental revenue.

Read the Paytronix Research Brief:

Three Things to Know to Win Back Lapsed Guests

ZenMango President Arjun Sen to keynote interactive conference; users collaborate sharing design, execution, and results of high-impact loyalty marketing

NEWTON, Mass., August 13, 2018 -- Paytronix Systems, Inc., the industry’s fastest innovator and most widely adopted customer experience platform, today announced that Yesway has won the 2018 Paytronix Loyaltee Award for Best Convenience Store Loyalty Launch. The Yesway Rewards program helps this innovative brand generate a unique experience that engages customers and motivates them to visit its stores and pumps more frequently.

Seasoned c-store vet, Jeff Hoover shares proven data-driven strategies
that increase visits for convenience stores

Payments systems veteran brings industry expertise to fast-growing customer experience management company

Quick-serve restaurant group to build on flexible Paytronix platform as foundation for customer experience strategy

Fully integrated loyalty and ordering systems create frictionless digital customer experience

NOCO Friends & Family Program Refreshed with New Technology to Drive Visits

Machine-based, one-to-one marketing to accelerate member visits and brand growth

Thorntons Refreshing Rewards program sees 3X lift in campaign profitability with new click-to-load feature

Inaugural Gift Card Sales Report examines 190 restaurant brands, identifying strategies for optimizing channel sales, card value, and redemption

Newton, MA—February 1, 2017—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that California Pizza Kitchen (CPK) has completed a national roll out the software company’s new Pay at the Table mobile solution. The polished casual restaurant brand partnered with Paytronix to develop the Android and iOS applications to enhance the in-restaurant, online ordering and takeout experiences, fully integrated with its award-winning loyalty rewards platform through one easy-to-navigate mobile app experience.  

Newton, MA—February 16, 2017—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced research from its Data Insights team, which finds that restaurant brand loyalty is established on the fourth visit. Paytronix Data Insights reports that it is 90% likely that those who visit a restaurant for the fourth time will continue to visit on a regular basis, demonstrating brand loyalty.

Newton, MA – March 22, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Forward Corp. is the winner of its 2017 Paytronix Loyaltees Award for Best Convenience Store Loyalty Launch. Replacing a well-loved 10-year-old program that had essentially fallen behind in technology, the new Forward Rewards program makes it easy for customers to enroll, identify themselves with a telephone number, and begin to earn and accumulate rewards. 

Newton, MA – April 3, 2017 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that The Halal Guys is the winner of its 2017 Paytronix Loyaltees Award for Best Restaurant Loyalty Launch. Launched on November 9, 2016, The Halal Guys’ new Paytronix-powered loyalty program secured 17,000 registered members by the end of the calendar year, accounting for 50,000 transactions with a Rewards card in the first two months.

Newton, MA — April 10, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that Anthony’s Coal Fired Pizza has deployed its new Paytronix-powered Coal Fired Club Rewards and Gift Card programs to more than 60 restaurants. The new user-friendly rewards program enables guests to accumulate points with every purchase and earn bigger and better rewards.  

Newton, MA – April 25, 2017 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Pinkberry is the winner of its 2017 Paytronix Loyaltees Award for Best Early Adopter of a Paytronix feature. Working with its Paytronix Data Insights Strategist, Pinkberry designed and ran a double points promotion that successfully delivered a measurable lift and attribution for a new product trial.

Newton, MA – May 9, 2017 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Uncle Julio’s is the winner of its 2017 Paytronix Loyaltees Award for Real Impact. By turning the typical loyalty model upside down, Uncle Julio’s focused upon internal employees with a unique loyalty membership drive that resulted in an average of 2000 new members per store and more than 50% increase in total membership.

Newton, MA — May 22, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today explains that targeting low frequency guests is the key to loyalty program impact in its latest brief, “Target low-frequency guests. Here’s why.” Defining critical mass as the point where more than 15 percent of checks can be attributed to the loyalty program, the Paytronix Data Insights report reveals that, as a good program matures, the majority of new members come from low frequency and infrequent guests. This guest segment presents the marketer with the largest opportunity for increasing the number of times these guests visit a brand - resulting in more incremental visits won from competing brands.  

Newton, MA — June 8, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Taco Mac is the winner of its 2017 Paytronix Loyaltees Award for Loyalty Innovation. Taking its loyalty program mobile, while adding new features and benefits for its members, Taco Mac immediately boosted guest registration 400%--with loyalty guests spending 15% more than non-members.

Newton, MA — June  20, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Tavern in the Square is the winner of its 2017 Paytronix Loyaltees Award for Mobile Engagment. With half of its Tavern Insider reward program members using mobile apps, the fast-growing local restaurant group has deployed the Paytronix mobile platform to engage millennials and young professionals with targeted campaigns.

Newton, MA — July 13, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced PXUX 2017, the third annual Paytronix User Experience, which will take place September 13-14, 2017 at the Oxford Hotel in Denver, Colorado. The conference features two days of content focused on customer engagement, brand growth, and customer retention, as well as a roadmap for the Paytronix Platform.

Newton, MA — July 25, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced a new "Reward Yourself" capability in its branded mobile app that lets C-store program members redeem rewards of their own choosing. With the new mobile feature, brands get closer to their customers by giving them the ability to browse a catalog of rewards and decide for themselves how they want to bank and redeem their program points.

Newton, MA — July 31, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced that Nando's PERi-PERi, the South African Portuguese restaurant know worldwide for its spicy flame-grilled chicken, has been successfully running the Paytronix Platform within 384 restaurants in the United Kingdom and Ireland. Millions of Nando's Card Reward program and Gift Card program accounts were migrated to the Paytronix platform in November of 2016 to ensure continous uptime.

Newton, MA — August 9, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that it has expanded its rewards platform with integrations to three additional Point of Sale (POS) systems -- Gilbarco Passport, NCR Radiant and Verifone Commander -- the most prevalent POS solutions for convenience stores. The newly completed integrations complement Paytronix's 30 other POS integrations and help merchants deliver a brand-differentiating guest experience.

Newton, MA — August 28, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Jason's Deli has seen an almost 50 percent increase in egift sales since migrating tot he Paytronix Stored-Value platform. With the help of Paytronix, the fast growing casual restaurant group has reviatlized its gift card program with both physical cards and egift options and is leverageing the program to boost revenue and attract new customers. 

Newton, MA — September 6, 2017 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Garbanzo Mediterranean Fresh has successfully integrated its Paytronix-powered V.I.B. Rewards Club with the OLO online order platform for a seamless customers experience. With close to 10 percent of its customers using online ordering and 28 percent enrolled in the V.I.B. Rewards Club, Garbanzo Mediterranean Fresh opted to consolidate customer transactions from both systems into a single, easily accessible platform. 

Newton, MA—January 3, 2018— Paytronix Systems, Inc., an innovator in loyalty and guest engagement software, today announced research from its Data Insights team, which finds that the traditional approach of evaluating overall sales numbers to rank the performance of your menu items is NOT the best approach to menu redesign. The latest research from Paytronix explains how to dig into menu data and purchase frequency—as well as the performance of guests who buy particular items and the personas attached with your best sellers—to engineer a more effective menu.

Traditional mass marketing depended on interrupting customers with repeated broadcast messages. Mass marketers relied on “bribes” to sell products when using discount offers. These were the ways to leverage TV, radio, newspapers and other forms of mass media: trumpet a one-size-fits-all message and coax consumers to buy products with coupons.

Moe’s Southwest Grill franchisee Neil Solomon was tired of being ripped off by customers redeeming counterfeit paper loyalty cards at his location in Altamonte Springs, Florida. To address the problem, he turned to a program built around text-messaging applications and handheld devices at the point of sale. 

Paytronix Systems, Inc., the technology leader of restaurant loyalty solutions, is pleased to announce the launch of a customer loyalty program for Papa Gino’s, Inc. The program was rolled out across more than 300 Papa Gino’s Pizzeria and D’Angelo Grilled Sandwiches restaurant locations.

ONOSYS, a leading provider of online and mobile ordering technologies for the restaurant industry, announced the integration of the Paytronix Systems, Inc. loyalty program and gift card management system into its software platform.

Paytronix Systems, Inc. announced a new technology integration with leading pizza point‐of‐sale (POS) software provider SpeedLine Solutions, Inc. SpeedLine and Paytronix now offer new loyalty solutions for pizza and delivery restaurants, beginning with the 300‐unit, New England‐based Papa Gino’s chain.

Paytronix Systems, Inc. and MAGNET Card Services announce a technical integration of their gift card programs. Together, the firms enable restaurants to sell virtual gift cards online and have gift card balance and redemption activities immediately available in their point-of-sale system. 

The paper, titled “Optimizing Your Loyalty Program Return,” delves into the interrelationship between reward levels, visits, spend, and membership participation. By creating a mathematical model based upon actual client data, Paytronix reveals profitable loyalty‐program reward zones for successful restaurants.

Restaurant loyalty expert Paytronix partners with its client Papa Gino’s / D’Angelo and Open-i Media to present at this year’s National Restaurant Association Show.

Today, Paytronix Systems, Inc., the restaurant industry’s most innovative loyalty software provider, announced the release of its latest feature, a business intelligence (BI) toolset.

Paytronix Systems, Inc.’s latest software release includes two essential marketing tools for restaurants: Real-Time Behavior-Triggered Messaging and Local Store Marketing. These features bolster an already robust guest messaging toolset that enables restaurant marketers across the country to deploy timely, relevant messages based on their guests’ actual visit and spend activity.

Today, Paytronix Systems, Inc. launches its Data Insights offering under the direction of industry expert JJ Deutschle. Equipped with 10 years of restaurant-industry experience attained from hosting more than 200 loyalty programs, Paytronix is uniquely qualified to offer this comprehensive CRM solution for the restaurant industry. 

Today, Paytronix Systems, Inc. announced that it has recorded its two-billionth transaction. With 250 restaurant programs compelling guests to create millions of transactions every month, Paytronix will record its three-billionth transaction in 2014. This volume and pace of transactions puts Paytronix in an unrivaled leadership position within the restaurant gift and loyalty space. 

NEWTON, MA--(Marketwired - Feb 25, 2014) -  Paytronix Systems, Inc., a leading provider of loyalty, gift, comp, and email solutions to restaurants, today announced that Jim Thiele has been named to the new position of Director of Business Development. Based in Atlanta, Thiele will help drive sales strategies across the company and manage Paytronix sales for the Southeastern United States.

NEWTON, MA--(Marketwired - Mar 12, 2014) - Paytronix Systems, Inc., a leading provider of loyalty, gift and email solutions to restaurants, today announced that Co-Founder and President Andrew Robbins will be a featured speaker at two upcoming events in March -- the 2014 Loyalty Expo, and the InformationWeek Conference.

NEWTON, MA--(Marketwired - Mar 24, 2014) -  Paytronix Systems, Inc., a leading provider of loyalty, gift, comp, and email solutions to restaurants, today announced that Duffy's Sports Grill has expanded its Paytronix-powered MVP loyalty program with the addition of mobile check in, mobile sign-up and real-time messaging capabilities. A Paytronix customer since 2010, Duffy's runs a highly successful MVP rewards program that has more than 425,000 active members who drive 70% of the transactions across its 24 casual-dining restaurants in Southern Florida. 

Newton, MA – May 13, 2014 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants, today announced major enhancements to the mobile and messaging aspects of its loyalty platform. These enhancements make it easier for restaurants and retailers to reach, understand and engage their guests on smartphones.

New capabilities help design effective loyalty programs, then create a path to engage and nurture members into high value guests

Newton, MA – May 13, 2014 – Paytronix Systems, Inc., a leading provider of loyalty, gift, comp, and email solutions to restaurants, today announced two additions to its premium Data Insights offering: Credit Card Insights and Platinum AcceleratorSM. These new tools are designed to help restaurants and retailers, analyze and optimize data from disparate sources so they can better design a customer loyalty program and then segment, communicate with members and drive more value from their membership once a program is up and running.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced a new EXPRESS Pilots program designed specifically to help restaurant and retail chains to quickly create and deploy a new reward program. EXPRESS Pilots leverages Paytronix's out-of-the box features so that enterprise chains can quickly test a variety of elements in a secure, market-focused pilot program; shave months off go-to-market strategies; and significantly reduce costs for program testing.

NEWTON, MA--(Marketwired - Jun 30, 2014) - Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that it has expanded its rewards platform with integrations to four additional POS systems, including Par Pixel Point, Digital Dining, tablet-based NorthStar, and the new VeriFone Evolution VX520 terminal. The newly completed integrations complement Paytronix's dozen out-of-the box integrations helping merchants accelerate the rewards program implementation process.

NEWTON, MA--(Marketwired - Jul 28, 2014) -Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today published "Marketing to Millennials," a free white paper sharing insights on the buying and loyalty habits of this highly sought-after demographic. The white paper is available for download on the Paytronix homepage.

100-unit chain gets more from its discount line by rewarding loyal guests

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Shari’s Café & Pies, an Oregon-based chain of 24-hour family restaurants, has launched its new rewards program on the POS-integrated Paytronix Rewards Platform. With its smartphone apps, mobile-friendly guest web pages, and an unmatched promotion and messaging engine, Paytronix enables Shari’s to engage its guests through their mobile devices – compelling them to visit more frequently.

Paytronix Restaurant and Retail Customers Gain From Lee Barnes' Proven Success; Leverage Big Data to Drive Guest Behavior and Revenue Opportunities

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the hiring of industry veteran Lee Barnes to head the Company’s Data Insights team. Lee has already begun helping Paytronix’s clients to uncover opportunities for revenue growth through the use of advanced analytics and data tools.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Thorntons Inc., one of the leading independent gasoline and convenience chains in the U.S., has implemented the Paytronix Loyalty Platform to support its new Refreshing Rewards customer loyalty program across 178 locations. Leveraging the Paytronix loyalty engine enabled the c-store chain to quickly test a variety of elements in a secure, market-focused pilot program and then rapidly roll out the program to all its stores.

Canada’s largest casual dining restaurant chain relies on Paytronix to help create more valuable guest experiences 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Boston Pizza, Canada’s largest casual dining restaurant chain, has selected the Paytronix Rewards platform as the foundation for its new Boston Pizza MyBP Program. Boston Pizza selected Paytronix because of its deep expertise in casual dining, proven integration with both the POSitouch point of sale system and the ONOSYS online ordering system. 

Flexible platform enables upscale Italian restaurant group to simultaneously run regional test program geared toward improving its existing national program. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that BBRG, the parent company of the BRAVO! Cucina Italiana and BRIO Tuscan Grille restaurants, has launched a new Eat, Repeat, Reward program built on the Paytronix Rewards Platform.  Paytronix also has published a case study, “Bravo Brio Restaurant Group Recalibrates to Reward Guest Frequency,” which is available for download. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that it has integrated the GAMESCAPE mobile games platform with the Paytronix Rewards platform to deliver a comprehensive mobile loyalty and game app solution to The Greene Turtle, a 37-unit sports bar and grille chain with locations in Maryland, Delaware, Virginia, Washington, D.C., New York and soon to open in New Jersey. The combined loyalty and game apps, available on Android and iOS platforms, have given The Greene Turtle’s sports enthusiast customers the hottest reason in the industry to repeatedly engage with its app: making sports picks to earn rewards. 

Newton, MA – December 16, 2014 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the Paytronix Loyaltees Awards, a new program designed to identify and spotlight Paytronix customers who are leveraging Paytronix software to deliver truly innovative and market-defining guest experiences.

Agreement enables Paytronix Rewards platform to integrate with Aloha POS via NCR Cloud Connect Ecosystem

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced an agreement with NCR Corporation, the global leader in consumer transaction technologies, that enables the Paytronix Rewards platform to integrate with the NCR Aloha POS system via the NCR Cloud Connect ecosystem.

Program successful at generating extra customer visits and in helping stores and CPGs with category management for promotional items.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that gasoline and convenience-store chain Thorntons Inc., has met and exceeded its goal of registered customers and now expects one million customers to register with its Paytronix-powered Refreshing Rewards program by the end of Q1 2015. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Chicago-based Lettuce Entertain You Enterprises (LEYE) has moved its 25-year-old Frequent Diner Club loyalty program to the Paytronix Rewards platform. LEYE opted to switch from its long-term loyalty provider because Paytronix offers deep restaurant loyalty domain knowledge and mobile and data analytics capabilities which are essential for transitioning from a card-based to a mobile- loyalty program.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced upgrades to its premium Data Insights offering: Advanced Targeting and a Loyalty Report Card. These new capabilities help restaurants and retailers to better segment and influence their customers while also providing a reporting and operational improvement tool for their loyalty programs.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the winners of the 2014 Paytronix Loyaltees Awards, recognizing five innovative loyalty programs for their use of the Paytronix Rewards platform to deliver market-defining guest experiences. Read the full award winner profiles online for insights from each award-winning loyalty program.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Grotto Pizza has leveraged the Paytronix Rewards Platform to successfully implement a multi-tiered loyalty program that enables the family casual dining group to reward year-round diners without heavily discounting seasonal guests. In particular, the “Winter Wednesday” promotion has enabled Grotto Pizza to increase off-season traffic on what was its slowest day of the week by 84%.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced improvements to its mobile apps that include more home screen functionality, social features, customizable appearance and reporting capabilities. All told, the Paytronix mobile apps enhancements make it easier than ever before for restaurants and retailers to customize their apps while simultaneously making them easier and more compelling for customers to use. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the inaugural Paytronix User Experience (PXUX 2015), which will take place September 23-24, 2015 in Boston. More than 250 leading restaurant and retail brands leverage Paytronix for competitive advantage, and PXUX 2015 is the premiere venue to collaborate and learn from the success of industry peers, as well as the experts at Paytronix.

Which Wich, the award-winning, international, fast-casual sandwich brand, today announced its partnership with Olo, the leading provider of online and mobile ordering solutions for the restaurant industry. The partnership debuts a new mobile app and digital ordering program, giving loyal fans the option of ordering and customizing their favorite hand-crafted superior sandwiches online via web and smartphone platforms at order.whichwich.com, Apple’s App Store, and Google Play.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that the Elephant Bar restaurant chain has successfully deployed its geofencing capability. These messages compel visits from Elephant Bar Rewards members when they are within a set proximity to a restaurant. In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today unveiled the Paytronix Campaign Center, an enhancement to the Paytronix Rewards Platform that enables marketers to determine the effectiveness of their campaigns in five minutes or less.  A combination of campaign tools and statistics, the Paytronix Campaign Center enables marketers to both measure and improve the performance of their loyalty campaigns.  

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that the National Coney Island restaurant chain has successfully increased guest frequency and spend with its Paytronix-powered Coney Bucks™ rewards program. A July 2014 instant-wins promotion almost doubled new Coney Bucks registrations over the average previous months’ registrations

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced today that The Melting Pot Restaurants, Inc., the world’s premier fondue restaurant franchise, has migrated its gift card program to the Paytronix Platform.  The move to Paytronix will allow The Melting Pot to more consistently manage the execution of its gift card program across more than 125 of the franchise’s restaurants. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the appointment of Big Data expert Tom Harrison as head of the company’s Distributed Data Processing (DDP) team. Harrison will be responsible for the unstructured data portion of the Paytronix Rewards Platform as it scales to meet record demand of more than three billion annual transactions.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that nominations are open for the 2016 Paytronix Loyaltees Awards, an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced a new user interface with both navigation and search capabilities as well as new Campaign Center tools that combine to deliver a real-time marketing engine that generates meaningful business impact. Beyond the improved usability and visual appeal, users will find even more actionable data in the campaign center, multiple substitution parameters in the email tool, and savvy social features in the mobile platform. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Zaxby’s Franchising LLC chose the software company’s upgraded gift card solution that streamlines reconciliation of gift card activity at the Point of Sale (POS), while adding new capabilities such as a virtual gifting and mobile offerings. The Paytronix Gift Card Program enhancements make it easier for customers to share their loyalty toward a brand through the giving of gift cards, and for finance teams to reconcile sales and redemptions across multiple locations. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that the Pie Five Pizza Circle of Crust loyalty program, which is built on the Paytronix Rewards Platform, has attracted more than 500,000 participants in less than two years and had over 90 percent growth in same-store membership in 2015. 

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the first winner of its 2016 Paytronix Loyaltees Awards: Pizza Ranch for the “Real Impact” demonstrated by the 780% ROI achieved with its Black Friday Double-Points Promotion. The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the second winner of its 2016 Paytronix Loyaltees Awards: Grotto Pizza, earning Best Gift Card Campaign Award. The Paytronix Loyaltees is an annual awards program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Paytronix rewards platform now available for convenience stores 

Newton, MA—March 22, 2016—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced a partnership with Drop Tank, a leading fuel-reward company, to accelerate the integration of the Paytronix Reward Platform with leading convenience store POS systems. The new integrations with Gilbarco Passport, NCR Radiant and Verifone Commander will help enable c-store chains to benefit from the proven Paytronix-powered rewards platform.

Newton, MA – March 23, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the third winner of its 2016 Paytronix Loyaltees Awards: California Pizza Kitchen (CPK) for the “Mobile Engagement” demonstrated by the fact that 80% of its Pizza Dough® Rewards members interact with the brand via mobile apps.   The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Newton, MA – March 29, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the 4^th winner of its 2016 Paytronix Loyaltees Awards. Which Wich® Superior Sandwiches wins the “Best Loyalty Launch” for the successful rollout of a new digital rewards program across 400 franchise restaurants. The Paytronix Loyaltees Awards is an annual program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Newton, MA – April 5, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced the fifth winner of its 2016 Paytronix Loyaltees Awards: Pie Five Pizza for the Loyalty Innovation award.  The Paytronix Loyaltees is an annual awards program designed to identify and spotlight Paytronix customers who are leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences.

Newton, MA – April 27, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced a new Paytronix Survey Center that can be used to gather data and build rich customer profiles. The survey responses enhance the marketer’s view of their customers, which in turn drive more relevant promotions and marketing campaigns. Paytronix surveys provide real-time feedback triggered by actions and events such as a specific item purchase, general purchase or reward redemption.

Newton, MA—May 17, 2016—Paytronix Systems, Inc., a leading provider of real-time marketing solutions to restaurants and retailers, and Olo, the leading digital ordering provider, today announced new jointly developed features that  enable restaurant chains to identify customers and transactions within the online ordering transaction then leverage that information via the Paytronix Real Time Guest Engagement Platform to bolster visits and spending with real-time rules, offers and messages. The connection between the two platforms creates a valuable CRM environment from which marketers can leverage guest behavior data to predict future behavior, strengthen guest relationships, and ultimately deliver a greater impact to the chain. 

Newton, MA – May 31, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today released the second brief in its Data Insights series, which explains that too often marketers swallow their profits with email campaigns that target “cannibals,” or guests who would have come in anyway. According to the Paytronix research, these blind campaigns inadvertently discount full price sales that would have happened without the offer and, consequently, drive down overall campaign profitability.

Newton, MA—June 7, 2016—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that PXUX 2016, the second annual Paytronix User Experience meeting, will take place August 24 & 25, 2016, at the Royal Sonesta Boston in Cambridge, MA. The two-day, interactive conference will showcase highly impactful marketing programs as well as a roadmap for the Paytronix Rewards Platform.

Newton, MA – August 16, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced a tripling of the size of its headquarters as it moves into a new space that will accommodate its growth in personnel. Paytronix drives customer engagement, loyalty and mobile marketing solutions for more than 300 restaurant and convenience store chains across the country — helping its customers engage more than 50 million loyal guests, and to grow more than $10 Billion in guest spend.

Newton, MA — August 23, 2016 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced upgrades Tuesday to the Paytronix Platform that allow users to amp up both the customer experience and merchant experience. The new capabilities include mobile Pay at the Table, Scoring, Survey Tools, and a new Account Filter user interface. 

Portland, Ore., August 29, 2016 — Today Chirpify, a provider of conversational conversion and social media loyalty solutions, and Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, announced they have partnered to bring social loyalty to the Togo’s Tribe. Togo's Eateries, LLC, a "West Coast Original" is known for its big, fresh and meaty sandwiches and currently has over 300 locations open or under construction. Togo’s benefits from the combined Chirpify-Paytronix solution by gaining new, valuable data about its social Tribe members, and rewarding them in social media for their engagement and participation with the brand. 

Newton, MA — September 7, 2016 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today identified the four signs a loyalty program is ready for an upgrade: declining loyalty, gaming the program, franchisee complaints and a conflict with corporate objectives. The third brief in the Paytronix Data Insights series, “Extracting Customer Insights From Big Data,” the new research brief “Is it Time to Change Your Rewards Program?” explains how to evaluate a loyalty program’s effectiveness in meeting the two primary goals of loyalty: driving members to visit more often and to spend more when they visit. 

Newton, MA — October 13, 2016 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that MFA Oil’s retail division, Break Time, a chain of convenience stores located in Missouri and Arkansas, will introduce a new Paytronix-powered MyTime Rewards program. Break Time selected the Paytronix Rewards platform for its comprehensive capabilities, including its integration to NCR’s Radiant POS, the rules and wallets engine, campaign center, and messaging tools.

Newton, MA — October 19, 2016 — Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that Forward Corporation is moving its Forward Rewards program to the Paytronix Rewards platform in order to improve the ways in which it engages customers at its Forward Convenience Stores. The new Forward Rewards will launch in November across 40 gas and convenience stores in Michigan with plans to later expand the program to Forward Corporation’s restaurant, hotel, home heating oil and retail businesses.

Newton, MA — November 21, 2016 —Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that family casual dining restaurant chain Shari’s Cafe & Pies has expanded enrollment of guests 45 and under in its Cafe Club Rewards program by 30 percent with the help of Paytronix Data Insights. By effectively targeting and incentivizing these guests, Paytronix has helped Shari’s increase visit frequency and spend among a much younger demographic.

Newton, MA – December 6, 2016 – Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that nominations have opened for the 2017 Paytronix Loyaltees Awards. The annual awards program identifies and spotlights the successes of customers leveraging the Paytronix Rewards platform to deliver truly innovative and market-defining guest experiences. 

Newton, MA—December 7, 2016—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that smoothie franchise Robeks won its “Webinar Warrior Showdown” challenge and received a free day of consulting from the Paytronix Data Insights team. The day of consulting netted a set of key program improvements designed to increase the Robeks Rewards program impact. New program enhancements such as putting the Paytronix predictive analytics features to work to boost promotion profitability, strengthening promotion response rates, and deploying new promotions will help drive incremental guest visits and more spend from each member.

Newton, MA—December 13, 2016—Paytronix Systems, Inc., a leading provider of reward program solutions to restaurants and retailers, today announced that casual restaurant chain HuHot Mongolian Grill has increased reward program membership by 50 percent after only six months on the Paytronix Rewards platform.  Since migrating to Paytronix in June, HuHot also has leveraged the Paytronix toolset to increase member check size by 10 percent over that of nonmembers.